The three biggest problems that gym owner face (and how to fix them)

The fitness industry is a tough war ground to be in.

-Instagram douchebags selling shit supplements.

-Girls with big fake asses selling 12 week bikini transformations

-Coaches who have no personality and no communication skills out marketing and BEATING good quality trainers and coaches.



White Goodman
White Goodman kills it in his ‘Globo Gym’ but is 100% an asshole

It is getting out of control.

I have been working with a handful of other gym owners who are trying to build their ‘fitness job’ into a ‘fitness empire’.

What do I mean by a fitness empire? Continue reading “The three biggest problems that gym owner face (and how to fix them)”

6 Steps to become an ELITE S&C Coach

Let’s face it.

There are a heap of sub-par personal trainers or ‘S&C’ coaches out there in this beautiful fitness industry.

I have been blessed that I have been able to learn off and get around great coaches on a very regular basis (this isn’t cheap with both; my time or my money but it is 100% worth it).

I want to help the great coaches in this industry grow and stamp out the bullshit so that it gives us ALL a better reputation and more credibility. Continue reading “6 Steps to become an ELITE S&C Coach”

What to expect on your first float…

Floating and the concept of sensory deprivation is not a normal every day activity.

But I am sure that if you are a forward type thinker you like me are really keen on trying anything you can to try and expand and reach the highest potential that we are capable of.

Royale Wellness Studio’s Float Room

It is a well known fact that an extremely high percentage of high performers all around the world do some form of mediation and recently they have been consistent floaters as well.

People such as Richard Branson, Tony Robbins, Joe Rogan, Tim Ferris and the list goes on and on are all into meditation or floating.

Continue reading “What to expect on your first float…”

The Slap In The Face That I Needed

Today I had a bit of a mental breakthrough
It felt like a slap in the face but it hurt so good…
One of my mentors pointed out to me that just because something is done, doesn’t mean that it will serve me or move me forwards
So I have  followed the systems which I was taught at a week long event called Ressurection Week which I attended in July 2015, I have hardly missed a day in the game that we call Core 4 in the last year and a half.
These systems that I use each day have seriously changed my life and at the same time sped up my quality of life and the amount I can produce in all areas at any given time.

Continue reading “The Slap In The Face That I Needed”

What is YOUR One Thing?

Yo wassup!!

So this morning I devled into some Business studies around the game of getting shit done.
So each week my goal is to improve some area of my business or business skills so that I can serve my members at a higher level.
Now the fun part about this is the simplicity in how I do this…
You can apply this to every aspect of your life and today I will give you an example of how to implement this into your BODY.
Let’s have a look and try this out RIGHT NOW
Now take a piece of paper and write it out like this:
The ONE thing – What one thing can you do over the next 7 days that will ensure you are on a better path both in your training and/or in you health and nutrition?
– Book a training session with friend or expert
 What is step one to move forward? (The target for the week)
– Contact the trainer and organise for the kids to be looked after or finish work by ‘X’ time.
Why is this important to me? (Why does it even matter, how will it help you)
– Because I realise that my inactivity and lack of body self confidence is affecting not only my health but my relationships, my mindset and my bank accounts or business productivity.
When will I accomplish this by? (A deadline so that you actually do it)
– I will have everything booked and sorted by Tuesday.
How will I pull this one thing off, what are the practical steps I need to complete? (the action steps needed so you don’t freeze when it comes time to execute)
– I will research good trainers in mine and my surrounding areas.
– I will study some of the content (if not all of it) relating to the goals that I want, check websites, facebook, instagram, email lists, youtube ect… If there is no content question why.
– I will contact them and book a session, a time or get a program off them until a space is open for me to join them
– I will shuffle my commitments around to fit the session as my health is my priority (that’s why it is your one thing)
– Go to session with everything that you need ready
The above breakdown is how I attack any and all of my targets that I go after.
The beauty of this structure is that it takes out the guess work of everything come Monday when you have a million other things that you need to do so it gives you the simple steps to get a REAL target that you feel will help move you forward.
That is all from me today.
Apply this and it will change your life.
I hope it helps.
Matt ‘The Target Sniper’ Prince
P.S. If you think regular content like this would be a big help to somebody you know share it with them and persuade them to join the FREE email list (join the brotherhood link) to get more.
If you can teach others it will help you understand this journey even stronger.

Skinny to JACKED in just 5 years

Bradley asked me this via a Facebook message:

“I currently am 6’3″ and weigh 82, but am regularly attending gym to try to put on weight through muscle and bulk up. Have you got any tips or advice that you could offer me? It would mean a lot and I really appreciate your time”.

He also mentioned that he was keen on Strength, Power and Plyometric work and has been doing that style of training in his programs.

Brad is around 17 years old and is starting his strength and getting jacked journey which for starters is awesome and will help him big time as the world starts trying to test him and slap him in the face…

I started training with weights when I was 15 and the lessons, discipline and confidence that the iron has given me is something that I will always appreciate and try to pass on to other men and women.

Chaz growth
Here is Chaz in 2010 on the left and then 2015 on the right… He has trained at Royale Fitness since 2012 and I don’t think has ever missed a session.

Here was my advice to turn Brad from what sounds like an athletic skinny lad into a weapon…


“Strength and Power work is definitely a great way to go.

If your goal is purely weight and size gain do your plyo’s after your warm up and then get lifting heavish in that 3-6 rep range.

After that most things should be muscle focused (still with big lifts like presses, rows, chin ups, squats etc) and keep all of these in the 8-12 range.

Eat like a madman with heaps of quality proteins, veg and lots of rice/ fruit for carbs If your training hard and heavy 3-4 times per week is generally optimal for getting jacked.

Do all of that consistently whilst getting stronger for a few years and you’ll definitely be whacking muscle on”.


^^^ Simple right? YES. But it’s not easy ^^^


So the way I work things in the gym is to get my athletes explosive, strong in different foundational movements and then jacked and handsome through the body building and conditioning based work that we always include to our programs.

Here is a check list of what the elite do in a training week

  1. Mobilise and warm up properly – use this time to correct movement or imbalances
  2. Do explosive work – Jump Variations, Throw Variations, do quick lifts like kettlebell swing, snatch or clean (our favourites).
  3. Lift Heavy Shit – we use the power lifts and variations of them (squat, bench and deadlift) along with strongman movements like farmers carries, yoke carries (sometimes as it takes a lot to recover from), Log presses and Weighted Pull Ups.
  4. Train the muscles that will help the sport, main lifts or weak areas – Use body building type training to grow and bring the weak areas up so that your strong areas can flourish.
  5. Get conditioned – we use strongman conditioning, high intensity interval training, sprints with sled or suicides etc and kettlebell/ bodyweight complexes.
  6. Sprint – With sleds, without sleds, up hills, playing sport or chasing girls. I don’t care how you sprint just sprint.
  7. Eat like an adult – Vegies, meats, rice, sweet potato, fruit, heaps of water and limit drinking alcohol.
  8. Get massage, osteo, physio and foam roll/ self myofascial release methods.


Are you doing these things?

If not start with warming up and find ways to get the rest of the list ticked off either every session or at least by the end of each week.

I have some online programs coming out to clarify the specific programs so if you are in need of help, hit me up and I will let you know when the book is getting released.

Strength is king. Be strong.



The Harsh Truth… Ponder Sessions #4

Everything I have ever done (good or bad, impressive or stupid, positive or negative) has been the result of how I lived or prepared myself over the years for that moment in time.

When I cramp in football games or runs it shows I am under prepared or my nutrition is out.

When I miss a lift or can’t even budge the weights I dream of lifting, it is purely my fault for not doing the work to get there.

When I check my wallet and it is empty it is because I haven’t made anything or I have spent all (if not more) money than I had made for that week.

When ever I have had a fat blowout it is from not enough training, too many beers and too much bad food – my worst blowout was 9kg of fat in 4 months when I was travelling just so you know that I am human too.


On the flip side when I have been at my fittest, strongest, wealthiest and had veins in my abs (not at the same time, again I am human and can only juggle so much) it was when I was CRUSHING the necessary steps with laser focus and doing the required work EVERYDAY to get the result I was after.


What is my point here?

Where ever we/I are in our lives our results just reflect the work or preparation that we have shown over time.

The best thing is that if we aren’t where we want we can start RIGHT NOW to move towards that point.

Life is a one step at a time type game and that next step will move you closer towards something regardless of what you want.

Think, plan and take the right step.



Tiredness… Ponder Sessions #3

What I do when I am tired will pretty much some up my reality.

If I don’t do the required work, the training, eat the right foods, get my study/ reading/ learning in and show some love to those who matter just because I am tired I will NEVER become a master of that area.

The key is getting the work done first with no chance of skipping it, then rest later.

Does this mean I need to feel tired and like shit all of the time?

Absolutely not.

It means that I must focus on what I need to get done and once it is done then I rest and recover.

Repeat this process every day, month, year and it will put my in a completely different world after 1,3,5 and imagine 10 years of consistency!

Where do you need to suck it up and get it done even if you don’t feel like it?



YOLO? Ponder Sessions #2

We are all going to die someday.

^^^ That’s a positive way to start ey?

The term YOLO (you only live once) gets thrown around a lot these days, mostly by people doing risky things or drug enthusiasts who are trying to justify their sedation sessions.

You know what we DO only live once.

They are right.

Because of this I have a fear that when I am watching over my own funeral I will be refered to as an average guy who did average things and will be sorely missed by his family (but the rest of the community is none the wiser).

Fuck that.

I want to leave a hole in the world when I leave, I want to be seen for doing something big and productive and helping a lot of people along the way.

What do you want for you?

Go get after it.

–  Matty